Can journalists tell a press release was written by AI?

They can tell when it's padded, superlative-heavy or fact-thin — flaws human releases share. A release built from real numbers in clean inverted-pyramid form reads like professional wire copy regardless of who drafted it; the tell is bad inputs, not the tool.

How long should an AI-drafted press release be?

One page — roughly 350-450 words — with everything that matters in the first two sentences. Put the length in the prompt and ask for a tightening pass if the first draft runs long; journalists decide in the lead whether the rest gets read at all.

What should I check before sending a release drafted by AI?

Three things, in order: every number, name and date in the lead; that the quote says something your spokesperson would actually stand behind; and that the headline claim survives a skeptical read. The structure will be fine — the facts are your job.

Write a Press Release with AI

Send @vustbot the news, key facts and a quotable line from your spokesperson, and ask for a press release in standard structure — headline, dateline, lead paragraph, quote, boilerplate. You get a wire-ready draft in one Telegram message, priced per action in sparks; no subscription, and your Telegram account is the login.

A press release is the most format-bound document in marketing: journalists skim the lead, lift the quote, and delete the rest. That rigidity is good news — a fixed structure plus your real facts is a task a frontier model executes almost mechanically well.

Open @vustbot in TelegramPay per action · no signup beyond Telegram

What the AI does in this scenario

Standard wire structure by default: headline, dateline, lead, body, quote, boilerplate
Inverted pyramid enforced — who/what/when/where in the first two sentences
Quote polishing: your spokesperson's rough line becomes liftable without changing its claim
Tone locked to newsroom-neutral — no marketing superlatives unless you insist
Draft, tighten and re-angle in one chat, each pass a visible spark price

Worked example: write a press release with ai

Input

News: Baltic logistics startup Cargomo raises €4M seed led by Nordwind Ventures to expand its pallet-tracking network to Poland. CEO quote raw: "we basically make lost pallets impossible". Launch date: March 3. Boilerplate facts: founded 2024, Riga, 18 employees.

Output

CARGOMO RAISES €4M TO EXPAND PALLET TRACKING TO POLAND — RIGA, March 3 — Cargomo, the Baltic logistics startup whose sensor network tracks freight pallets in real time, today announced a €4 million seed round led by Nordwind Ventures… "Our goal is simple: make a lost pallet impossible," said [CEO name]. …(+ body paragraph, expansion detail, boilerplate)

How to write a press release with ai — step by step

1
Assemble facts, not prose
Give @vustbot the raw material: what happened, numbers, dates, names, a rough spokesperson line, and boilerplate facts. A fact list produces a tighter release than a paragraph you've already half-written.
2
Name the structure and the register
"Standard press release: headline, dateline, inverted-pyramid lead, one quote, boilerplate; newsroom-neutral tone, no superlatives." The register instruction is what keeps it off the marketing-blog cliff.
3
Cut to one page and fact-check the lead
Ask for a tightening pass to ~400 words, then verify every number, name and date in the lead yourself — the lead is what gets quoted verbatim, so it carries all the correction risk.

AI vs doing it manually

Manual wins the media relationship and the angle: a PR professional knows which journalist cares, what makes this news rather than noise, and when NOT to send a release at all — judgment no draft can substitute. AI wins the format execution: structure, register and the inverted pyramid are conventions, and conventions are what models reproduce best. The costly failure is a factual error in a lifted quote, so the human pass on names, numbers and claims is non-negotiable either way.

The prompt to copy

Write a press release. News: [WHAT HAPPENED]. Key facts: [NUMBERS, DATES, NAMES]. Spokesperson: [NAME, TITLE], raw quote: [ROUGH LINE]. Company boilerplate facts: [FOUNDED, LOCATION, SIZE, ONE-LINE DESCRIPTION]. Structure: headline; dateline; inverted-pyramid lead answering who/what/when/where; one body paragraph of context; polished quote; boilerplate. Tone: newsroom-neutral, no superlatives. Length: about 400 words. Use only the facts I provided.

Frequently asked questions

Related in Marketing

Try it on your real task

The welcome bonus covers a first run — send the prompt above with your own facts and judge the output yourself.

Open @vustbot